The Outdoor Hub
“You see I’m trying in all my stories to get the feeling of actual life across – not to just depict life or criticize it – but to actually make it alive. So that when you have read something by me you actually experience the thing. You can’t do this without putting in the bad and the ugly as well as what is beautiful. Because if it is all beautiful you can’t believe in it. Things aren’t that way. It is only by showing both sides – 3 dimensions and if possible 4 that you can write the way I want to.”
- Ernest Hemingway
We tell your stories in a new way
We craft compelling narratives rooted in the brand's vision, bringing its history, processes, and innovations to life with creativity and quality. Our goal is to connect deeply with enthusiasts, delivering engaging content tailored to the target audience—always with the distinctive style and passion that define us.We take this narrative further, extending it across all our channels for comprehensive and captivating reach.
We create unforgettable memories, not mere content
Enthusiasts increasingly align themselves with the values communicated by brands. Even if they aren’t customers yet, a shared vision can turn them into loyal ones. Some claim that brands have replaced political parties. While this might be an overstatement, one thing is certain: today’s brands are media companies, producing and communicating content every single day.
Content is what sets brands apart. The most effective marketing doesn’t feel like marketing—it feels authentic.
Since 1997, Skialper has been the magazine that anticipates trends and speaks the language of those who embrace the mountains and explore nature with a spirit of discovery and adventure. It’s an international reference point for ski mountaineering, freeriding, trail running, trekking, hiking, mountaineering, and all mountain activities that place the human experience at their core.
‘Photography is truth, and cinema is truth twenty-four times a second’. – Jean-Luc Godard
OUR OFFER
For fourteen consecutive seasons, Skialper has steadily increased its turnover—through newsstand sales, subscriptions, and advertising. A remarkable achievement in a magazine sector that has faced challenges for quite some time. If we can succeed, we can help you succeed too.
Language, content, protagonists, authors, a global editorial approach, and attention to detail— these elements make the difference, requiring both professionalism and passion.
WHAT?
We craft brand narratives rooted in identity, transforming them into compelling stories conveyed through words, images, and videos. Whether it’s for a website, catalog, social media, or press office, we bring your brand to life. Sometimes, we take it further by turning stories into live experiences—moments shared directly with customers, creating new stories to tell.
We can also collaborate on individual projects within an established brand narrative, tailoring our work to your specific brief.
All rights to the material we produce remain entirely yours.
Oh, and one more thing: we’re genuinely interested in your stories. We’ll even create a unique format to showcase them on our channels.
HOW?
We begin with ideas—breathing life into them by selecting the right ambassadors, journalists, writers, photographers, and videographers. We create diverse content for offline, online, and social platforms, always tailored to the project.
Our network includes the world’s best outdoor professionals, each with their own unique expertise. We’ve known and worked with them for years. And yes, we approach it all with a healthy dose of humor—after all, we’re talking about the outdoors, not economics.
Brand storytelling
We tell your brand story from the inside, with the unmistakable Skialper style. We create ad-hoc storytelling developed to your needs.
Brand experience
The best way to talk about a company or a product is to do it through an engaging format that tells of emotions, adventures, experiences.
Products reviews
We test products and report on them through our platforms, with articles, photos and in-depth and technical video reviews.
Interviews
We tell about the figures behind a brand in a genuine and sincere way, revealing the human aspects and stories behind each of them.
This is how we work
On assignment for
Sardinia Active
Sardinia is the island of holidays and the sea. But it is also much more: an unspoilt territory where you can experience sporting adventures in nature according to your level. From multi-day trekking to an excursion to discover the wilderness, traditions and local gastronomy, inseparable from a truly Sardinian experience.
Our creativity
Telling a different Sardinia, in atavistic places where time seems to stand still. An immersion in nature, amidst the tales of a nature guide who interweaves reality and legend. A journey that leaves you breathless and invites you to reflect.
What we did
Concept, organisation, logistics, art direction, editing, production
Output: Video documentary, reel, article, social media
On assignment for
SkiAlp Gran San Bernardo
The Gran San Bernardo Valley in the Aosta Valley is a ski mountaineering destination, not only because of its characteristics and abundant snowfall, but also because of the services it offers. Marked itineraries, panoramic bivouacs where you can have a snack, an app and a ski-bus available to enthusiasts.
Our creativity
Conveying the message of ski mountaineering as an activity at once at the rhythm of nature and cool. Tradition and modernity, speed, art of living.
What we did
Concept, organisation, logistics, art direction, editing, production
Output: Instagram reel, article, social media
On assignment for
ATK Bindings
A ski mountaineering binding is as small as it is strong and beautiful to look at. A design object that conceals a lot of technology and sustainability. Born in the heart of the Italian Motor Valley.
Our creativity
Telling the story of how an attack is born letting the protagonists and images have their say.
What we did
Concept, art direction, editing, production
Output: Pagina web dedicata con directory, video, copy, social media
On assignment for
American Pistachio Growers
The American pistachio is a natural healthy snack perfect for sports and especially for recovery, thanks to its nutritious properties and beneficial effects on muscles.
Our creativity
Taking fifteen readers selected through our social channels on a safe ski mountaineering trip to experience the effects of American pistachios.
What we did
Concept, organisation, logistics, editing
Output: Articles, social media
On assignment for
BrewDog
The famous Scottish craft beer is different because it has retained authenticity and craftsmanship despite the strong growth of the brand. And it is perfect after a run in the wilderness.
Our creativity
To take twenty readers selected via our social channels for a mountain run in the wilderness. To tell their stories, to talk about what trail running is for us, about the emotions it communicates.
What we did
Concept, organisation, logistics, editing
Output: Articles, social media
About Skialper
A unique format
230 x 310 mm, larger than most magazines, for an immersive experience.
Very high print quality
We print on 110 gsm Sappi Magno volume paper to bring out the quality of the images even more.
Sustainability
FSC-certified paper from respectfully managed production, energy from renewable sources. For subscription copies we use organic recyclable mater-bi cellophane.
Over 7,200 paying subscribers
Many people receive the magazine at home by the time it hits the newsstands. In addition to this, there are more than 500 people to whom we send it, including insiders, shopkeepers, journalists and our staff.
Over 18,000 copies sold per issue
The average sale of each issue at the newsstand is 11,150 copies. Added to subscribers, the average circulation is 18,350 copies per issue.
Widespread distribution (not only at newsstands)
The magazine can be found at all the best newsstands (around 11,500 outlets), at major airports, railway stations, large retail outlets and Skialper Points.